Terms & Conditions

Last updated: February 2026

1. Overview

These Terms and Conditions govern your use of the Qoots website and conversion diagnosis services. By purchasing or using any of our services, you agree to be bound by these terms. If you do not agree, please do not use our services.

Qoots provides conversion diagnosis services for websites, including user testing, clarity scoring, and actionable recommendations. These terms apply to all services offered through our platform.

2. Services

Qoots offers a Conversion Diagnosis service that includes recruiting and screening real users who closely match your target audience, observing their interaction with your website, and delivering a detailed report with a Clarity Score, section-by-section breakdown, and prioritised recommendations. We make every effort to recruit participants that align as closely as possible with your described target audience, however an exact match is not guaranteed. The definition of your target audience and what constitutes a potential customer is provided by you, the customer, and Qoots relies on this description when sourcing participants.

Reports are typically delivered within 48 hours of order confirmation and receipt of all necessary information from you, including your website URL, target audience details, and conversion goals. For B2B audiences, delivery may take up to 5 business days depending on how specialised or rare the target user type is.

Qoots provides observations and recommendations only. We do not implement changes to your website, nor do we guarantee specific conversion rates or revenue outcomes.

3. Ordering and Payment

All prices are displayed in USD unless otherwise stated. Payment is required in full at the time of ordering.

Once your order is confirmed and payment received, we will begin work on your diagnosis. You will need to provide your website URL, details about your target audience, and your primary conversion goals before work can begin.

4. Delivery

We aim to deliver your conversion diagnosis report within 48 hours of receiving all required information. For B2B audiences, delivery may take up to 5 business days depending on how specialised or rare the target user type is. Delivery timelines may also vary depending on the complexity of your website and the availability of suitable test participants matching your target audience.

Reports are delivered digitally through our platform. You will receive a notification when your report is ready to view.

5. Intellectual Property

Upon delivery and full payment, you receive a non-exclusive licence to use the contents of your diagnosis report for the purpose of improving your website. The report is for your internal use only and may not be resold, redistributed, or published without our written consent.

We may use anonymised and aggregated data from our diagnoses for internal research, marketing, or educational purposes. We will never share your specific website data or report details publicly without your explicit permission.

6. Limitation of Liability

Qoots provides diagnostic observations and recommendations based on real user testing. While we stand behind the quality and thoroughness of our work, we cannot guarantee specific results from implementing our recommendations. Conversion outcomes depend on many factors beyond messaging clarity, including market conditions, product quality, pricing, and implementation quality.

Our total liability for any claim arising from the services shall not exceed the amount you paid for the specific diagnosis in question.

7. Confidentiality

We understand that your website and business information may be sensitive. We treat all information you share with us as confidential and will not disclose it to third parties, except to the test participants who interact with your website as part of the diagnosis process and members of the Qoots team involved in reviewing and preparing your report.

If you wish to have a non-public or pre-launch website tested, you must grant access to the test participants and to the Qoots team members involved in the diagnosis process for the purpose of reviewing the links you provide. By proceeding with a diagnosis on a non-public website, you agree to waive confidentiality for the individuals involved in the testing and review process with respect to the content accessible through the links provided.

8. Cancellation

You may cancel your order for a full refund before work has begun on your diagnosis. Once participant recruitment has started or testing is underway, cancellation is subject to our refund policy. Please refer to our Refund Policy for full details.

9. Changes to These Terms

We may update these terms from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of our services after changes are posted constitutes your acceptance of the revised terms.

10. Contact

If you have any questions about these terms, please get in touch with us at omar@qoots.com.

If you have questions about our service, try the free analysis tool or contact us.